Technology and evolving innovation are constantly changing the way we connect to each other as individuals, communities and businesses. Smart phones and social media platforms are now part of the way we communicate and transact on a daily basis.
It’s estimated people are exposed to 5,000-10,000 advertising messages a day. Businesses and brands are all vying for an increasingly over-taxed and shortened customer attention span in an increasingly complex media landscape.
Successful businesses stay relevant to existing and potential customers, telling brand stories through their products and services on media channels with messaging that emotionally resonates and connects.
How do you and your business connect with your customers in the most genuine and effective way in today’s world?
We know emotion motivates people to buy. Successful businesses stay relevant and engage their existing and potential customers in meaningful ways within the context of their busy lives. Brand development and storytelling based on researched consumer insight is critical to achieving connection.
1. We build brands and businesses
Category lines continue to blur. Companies are extending beyond their core and looking at other ways to generate revenue, drawing on existing assets. We take a rigorous and creative approach to identifying new ways to enhance commercial value based on customer needs, motivations, barriers and leveraging innovation. We develop inspiring campaigns across multiple sectors that communicate new points of difference and key messages to target audiences across the new media landscape. We engage, activate and build your brand story and reputation.
2. Digital and content expertise
Our dedicated digital and content team helps to evolve and develop relevant, engaging digital strategies and campaigns. Although the customer journey requires multiple diverse touch points to be uniquely leveraged for the benefit of your clients, digital is increasingly an important element in the mix. Our digital specialists work across multiple digital and social channels to create content and build stories that give businesses and brands we work with more dimension and nuance.
3. More capabilities and expertise
We have a broad range of specialist talent, disciplines and capabilities at our clients’ disposal. Our staff encompasses analytical, creative, strategic, business, digital, marketing and public relations specialists. Once we uncover your unique business challenge, we appoint tailored teams to work alongside you to build working, sustainable strategic plans and campaigns that connect with your customers and stimulate action.
4. We take a holistic approach
We are a truly fully-integrated marketing and communications agency with the capacity to define and handle most client problems and the capability to execute across every touch point. We begin by placing customers at the centre through our use of innovative propriety customer journey mapping methodology. This helps us to determine the best ways to inspire and reach your customers and evaluate your offerings and services accordingly.
Efficiency is central to the way we work through challenges and develop recommendations. We bring our clients with us on every step of the journey, reviewing progress and budgets as we move forward into each phase of work.