For more than 20 years Harvey Cameron has worked with New Zealand businesses across many sectors, and at all stages, to help create sustainable, profitable growth. We achieve this by identifying and solving our clients’ challenges using multi-disciplinary teams of experts.
The business world has never been more complex. New technologies, increased competition, media saturation and tech-savvy, cynical consumers with high expectations, challenge all businesses in different ways.
Our expertise is broad and deep, spanning multiple sectors and enabling us to easily navigate complexity and cater to the unique needs of your business.
Successful businesses develop marketing and brand strategies based on genuine consumer insight that guides innovation. Our diverse team of experts work with you using best practice methodologies. We’ll help identify your unique challenges and solve them with solutions tailored to your business.
What does tomorrow look like for your business?
With seven specialist departments and practices, the first step in our holistic approach is identifying where your opportunities hide and which ones are achievable and sustainable. From there we build and execute the roadmap of actionable steps that move ambition into tangible business results
In uncertain times, the best defense is a strong offence: we proactively define growth strategies that result in business confidence.
1. More capabilities and expertise
We have a broad range of specialist talent, disciplines and capabilities at our clients’ disposal. Our staff encompasses analytical, creative, strategic, business, digital, marketing and public relations specialists. Once we uncover your unique business challenge, we’ll appoint tailored teams to work alongside you to build working, sustainable strategic plans and campaigns that connect with your customers and stimulate action.
2. We take a holistic approach
We are a truly fully-integrated marketing and public relations agency with the capacity to define and handle most client problems, and the capability to execute across every touch point. We begin by placing customers at the centre through our use of innovative propriety customer journey mapping methodology. This helps us to determine the best ways to inspire and reach your customers and evaluate your offerings and services accordingly.
3. Innovation capabilities
Technology is evolving every day but it is only as valuable as the experience it improves or the growth it builds. Today digital content and social media platforms shape conversations and perceptions as well as products, services and brands. We’ll help you navigate and determine the best technological opportunities for your business and its marketing needs.
4. Rigor and substance
Our experts use best practice approach and methodologies to explore, research and define challenges and execute solutions. With this as a basis, we use the power of storytelling to engage, inspire and create change in the most effective way, to not only achieve growth but measure it.
Efficiency is central to the way we work through challenges and develop recommendations. We bring our clients with us on every step of the journey, reviewing progress and budgets as we move forward into each phase of work.
6. Results focused
We align marketing with business goals from the beginning. Effectiveness is what makes a marketing strategy successful. We ensure all our plans start with objectives that link to key measurement.