Our Digital Recap - December 2019

Welcome to the Harvey Cameron digital recap. December has been a busy month in the digital marketing world as big tech companies hurry to release new features and functionalities before the end of the year. To catchup on what you may have missed in the digital space, continue reading the below.

5 rules of engagement for marketers to deliver results on YouTube

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In a world where we’re consuming so much content both on demand and on our own terms, it’s an increasing challenge for marketers to cut-through with an attention grabbing ad. Therefore here are five rules of engagement marketers can apply to YouTube to ensure success whether that’s playing into a specific user’s passion points, connecting with audiences, or supercharging your storytelling to deliver the results you need.

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Introducing Facebook's New Multiple Text Options

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Multiple text options (or multiple text optimization) is a new dynamic feature found at the ad level of the Facebook campaign structure where you create the ads you want to show your target audience. It enables you to include multiple text variations of different components of ad copy such as primary text (copy that appears above your creative), headline, and link description. Using machine learning, Facebook’s ad algorithm will choose the best option for each individual user when displaying the ad to them.

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Snapchat enjoys a bump in political advertising

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Snapchat is becoming an increasingly popular platform for political advertising, as campaigns seek to target younger audiences and take advantage of the detailed user data the messaging app offers. The social media app, which is actively used by more than 200m people, has seen a jump in political advertising revenues in the past few months, according to figures from the Washington-based Center for Responsive Politics.

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Why SEO Is Here To Stay And How To Make The Most Of It

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While SEO isn’t a perfect fit for every business, it can be a reliable way to improve your customer leads and conversions, if you’re willing to put in the work it requires (or pay someone to do so). Like any major campaign, it should be approached with caution; using outdated SEO tactics can wreak havoc on your website’s ranking, which is why understanding how SEO works has never been more relevant. Here’s what you should know about SEO in today’s realm of digital marketing, and how you can make the most of it.

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Making the most of your video content strategy

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As video is shifting to an on-demand and non-linear, social and immersive experience, marketers need to create value-add content to enrich their customers’ lives and deliver messages that speak to them to win attention. Over 90% of consumers said that videos aid their decision in buying a product, and 64% often buy a product online after watching a video about what it is or how it works.

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Pinterest opens up its trove of consumer trends data

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The visual search engine is introducing Pinterest Trends, a new tool that gives public information on top US search terms within the past 12 months and information on when top terms peak. It also shows trending search terms for various topics, just like how Google will suggest specific search keywords. Currently in beta, the tool will roll out in coming weeks and is available to all users year-round.

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