The new media landscape is constantly changing and evolving as fast as technology is. Traditional communication channels are merging with new digital channels – which present new challenges to communicating a focused brand story so vital to success.
Today’s customer is on an ever-increasing complex journey through to purchase and beyond – and brand help navigate their choices and action. Successful businesses respond by being there
with them, every step of the way – delivering a considered, better frictionless brand
experience.
The huge array of over-lapping channels need to be understood and leveraged by business
to help achieve growth. Successful businesses understand and exploit this new landscape by
putting the customer experience at the center.
How do businesses use the customer journey to their best advantage?
Effectiveness
Understanding the channels and connections that make up the customer journey to
purchase is key to building a focused strategy. Communicating at the right time through the
right mechanism or channel is vital to ensuring effectiveness.
Traditional advertising is only part of the many ways in to reach and nurture customers.
Digital is a key platform to engage and activate customers. PR influences customer and
stakeholder attitudes. There are also multiple touch points, moments, that fit into the
bigger customer journey to purchase.
We have the expertise required to help identify and leverage the key moments in a
customer journey that lead to growth. This enables a business to set objectives, develop
strategy and establish corresponding effectiveness measures.
1. We put the customer at the center
The customer journey has become more complex with the advancement of innovation and
technology. But the key drivers of business remain the same – achieve profitable growth by
remaining relevant. Successful brands and businesses put their customer at the center of all
strategic development to confidence, create connection and enable effective measurement.
2. Depth and breadth of expertise and skills
We have a broad range of specialist talent, disciplines and capabilities at our clients
disposal. Our staff encompasses a broad range of analytical, creative, strategic, business,
digital, PR communications and marketing specialists. Once we uncover a client’s unique
business challenge – we establish tailored teams to build working, sustainable strategic
plans and campaigns that connect with customers and stimulate action.
3. Customer-centric retention and acquisition strategy
We are a truly fully-integrated advertising and marketing agency with the capacity to define
and handle most client problems and the capability to execute across every touch point. We
begin by placing the customer at the center – through our use of innovative propriety
customer journey mapping methodology. This helps us to determine the best ways to
inspire and reach them, retain and acquire them.
4. Partnership leads to sustained success
Partnership is key to developing and nurturing business and brand success. We work along-
side our clients to develop marketing strategies that results in achieve effective outcomes.
Because we understand the challenges facing our clients better than any other marketing
partner – we are a locally owned and operated New Zealand business, a challenger brand
seeking growth outcomes that benefit our people and our country.
5. Digital and content team expertise
We have a dedicated digital and content team to help evolve and develop relevant and
connecting communications strategies and campaigns. Although the customer journey
requires multiple and diverse touch points to be uniquely leveraged for the benefit of our
clients – digital is vital. We work across multiple digital and social channels to build content
that gives our clients businesses and brands dimension, focus and nuance.
6. Effectiveness
We align marketing with business goals from the beginning. Effective results are the basis to successful marketing strategy. We ensure all our plans start with objectives link to key measurement and ROI.
