Keeping your brand fresh and relevant to your customers is vital to business success in
today’s digital, media saturated world where choice is an expectation and the customer is at the center of successful brand engagement strategy.
Digital devices and social media platforms are now natural extensions of the way people
communicate and transact on a daily basis – as individuals, communities and businesses.
It is estimated the human attention span is now 8 seconds – the result of constant message
editing in the digital and real worlds.
Competition has never been so charged – and can only be met and overcome by marketing
built on genuine consumer insight that cut through the noise and emotionally connect with
your existing and potential customers.
How do you and your business connect with your customer in the most genuine and effective way in today’s world?
Connection.
Humans buy on emotion. Successful businesses are those that stay relevant – and connect to their existing and potential customers in meaningful ways within the context of an increasingly complex media landscape. Researched based consumer insight is the foundation to building effective, creative strategic solutions that cut through the competition and connect.
1. Research-based insight and strategy
We take a rigorous and creative approach to help identify new ways to enhance commercial value based on customer needs, motivations and barriers. Our experts help identify research and data gaps, and once put in place – work to build strategy based on insights based on fact that will connect with your customers.
2. We build brands and businesses
Category lines continue to blur and companies continue to extend beyond their core or look at other ways to generate revenue drawing on existing assets. We develop inspiring campaigns across multiple sectors that communicate new points of difference and key messages to target audiences that engage, activate and build your brand story and reputation across the new media landscape.
3. Digital and content team expertise
We have a dedicated digital and content team to help evolve and develop relevant and connecting communications strategies and campaigns. Although the customer journey requires multiple and diverse touch points to be uniquely leveraged for the benefit of our clients – digital is vital. We work across multiple digital and social channels to build content that gives our clients businesses and brands dimension, focus and nuance.
4. Depth and breadth of skills
We have a broad range of specialist talent, disciplines and capabilities at our clients disposal. Our staff encompasses a broad range of analytical, creative, strategic, business, digital, PR communications and marketing specialists. Once we uncover a client’s unique business challenge – we establish tailored teams to build working, sustainable strategic plans and campaigns that connect with customers and stimulate action.
5. Customer-centric retention and acquisition strategy
We are a truly fully-integrated advertising and marketing agency with the capacity to define and handle most client problems and the capability to execute across every touch point. We begin by placing the customer at the center – through our use of innovative propriety customer journey mapping methodology. This helps us to determine the best ways to inspire and reach them, retain and acquire them.
6. Effectiveness
We align marketing with business goals from the beginning. Effective results are the basis to successful marketing strategy. We ensure all our plans start with objectives link to key measurement and ROI.
