There are misconceptions that Millennials don’t watch linear television anymore, or that the Silent Generation don’t use social media and messaging platforms, or that Gen Z’ers are the opposite and are always browsing on the internet. But where do
Baby Boomers and Gen Xer’s fit into this puzzle?
Identifying the generational differences and understanding the way they consume media is at the heart of any communication, marketing and brand strategy. This can be the difference between using your budget efficiently or not. The heart of a great communication strategy is to ensure your audience meets your advertising in the right place, at the right time and in the right mind-state.
We have the knowledge, the tools and the insight to craft a media campaign that is successful for your business.
A more comprehensive version of this report is also available. This includes greater detail, insight and analysis. If you are interested, contact Harvey Cameron today.