Content is crucial. It’s imperative your content is appropriately pitched to your audience and aligns with your brand’s established tone of voice. With most website users looking at your site on their mobile phones, content needs to be short, sharp and catchy. This doesn’t just apply to copy - videos and visuals also need to align with your branding, be attractive and informative.
You might be thinking it sounds easier said than done, but we’ve compiled our best practice tips and tricks to help you pull it off.
Download our guide to briefing your creative team today.